What is your brand’s mission? Our mission is to help researchers, businesses, and organizations collect the data they need so they can make informed decisions.

Call us optimists, but we believe that we can make the world a better place. We strive to make our customers happy by giving them the data they need to affect positive change. Making our customers happy makes us happy. It’s a win-win situation.

The truth is we are a quirky bunch who take our software seriously but not ourselves. We are fun-loving, personable lot that thrives on creativity, humor, and personal growth.

We often get calls from stressed individuals who are facing tight deadlines. We try to make their day better by providing a solution and leaving them with a smile. This is what makes a lasting impression.

But our website did not convey this. It was a corporate vanilla website which did not make much of a first impression – nor a lasting one.